With more that 22 years in the lending industry, including six years in commercial mortgage banking and nine years with HomeServices Lending, Janna Kohl is firmly established as an industry leader in the fiercely competitive Southern California lending marketplace. Her services range from mortgage origination for all loan sizes and mortgage products to loan approval and escrow closing.

Consistently ranked as HomeServices Lending’s top producer, Janna’s closings average $125 million per year. Her clients are sophisticated and savvy business professionals looking for the most competitive pricing and best loan product in the market – an impressive repeat and referral list that includes CPAs, business managers and the region’s top real estate professionals.
Janna’s in-depth knowledge of the lending process along with her ability to comprehend complex financial transactions has enabled her to custom-tailor financing options that complement her clients' short term and long term mortgage needs. That knowledge is backed by her skillful attention to detail and her commitment to the highest level of customer service. 

Janna graduated from USC Marshall School of Business with a Bachelors degree in business with an emphasis in real estate finance. An avid athlete and triathlon competitor, she lives in Pacific Palisades with her husband, Jonathan Kohl, and provides ongoing support for a number of charities, including Chrysalis, CHIPs and Corpus Christi Parish.

“In today’s world of real estate finance,” Janna says, “every question, and every answer, is important. My clients don’t have time to waste, so I make sure they are asking the right questions, getting the information they need, and making decisions they will be happy with for years to come.”

Contact

Janna Kohl | Direct: 310.689.1152 | Fax: 310.689.1352 | Email: info@jannakohlmortgage.com

Janna Kohl In the News

From The Mortgage Originator

Unlimited energy, enthusiasm, intense drive and a genuine passion for the mortgage business—these are the ingredients for a superstar loan officer. I have consistently been one of the company's top producers and ranked among the top loan originators nationwide. So what's the secret to being a top performer year in and year out? A few superstar tips:

1. Maintain a Database—I learned this very early on.  Start with a program like ACT and keep track of as many parties to a transaction as you can. In a purchase transaction, your contacts should include the buyer and seller as well as both the listing and selling agents. I try and add 150 names to my database each year and take out 150 names each year.  If you haven't heard from someone in the past 24 months, chances are you can delete them from your database.
2. Direct Marketing—I market at least six times a year to people who know me from my database. My marketing materials have a consistent look and feel; the only thing that changes is the message. By having your name in front of your clients on a consistent basis, you are always kept in the client's presence. Whether or not they have a need for mortgage services, they will have you in mind when the right time comes.
3. Saying Thanks—I always send a thank-you gift or note at the close of every transaction. It sounds corny and takes time as well as money, but I believe it is really worth the expense. It helps you stand out from the other loan officers and clients truly appreciate it.
4. Honesty and Responsibility—I take full responsibility for every part of the mortgage process.  Being responsible also means being accessible. My clients all know they can always reach me anytime, weekdays or weekends.  At the end of the day, the client remembers you and the how smooth the process was, so it's important to assume full responsibility.  If there's a problem or an issue, be honest and upfront about it with everyone involved.  No one likes surprises in this business.